Search results for "Consumer behavior"
showing 10 items of 111 documents
Dimensionalidad De La Responsabilidad Social Empresarial Percibida Y Sus Efectos Sobre La Imagen Y La Reputación: Una Aproximación Desde El Modelo De…
2008
ResumenLa literatura de marketing sugiere que las acciones y programas de responsabilidad social empresarial podrían mejorar la imagen y la reputación de las empresas ante los ojos de sus consumidores y ser una importante fuente de ventaja competitiva para las mismas. Sin embargo, poco se sabe acerca las percepciones de estos stakeholders al respecto y sobre sus efectos en dichas variables. Para conocerlos, se llevó a cabo una revisión de la literatura, en donde se planteo un modelo teórico de relaciones estructurales el cual es contrastado empíricamente a través del análisis de su estructura de covarianzas. Para tal objetivo, se utiliza una muestra de 358 consumidores jóvenes de telefonía …
Fat and salt contents affect the in-mouth temporal sodium release and saltiness perception of chicken sausages
2013
In cooked meats, sodium chloride is involved in taste, texture and flavour release. So a reduction in the salt content may have an impact on overall perception and acceptability. The aim of this study was to evaluate the influence of composition on sodium release and saltiness intensity in chicken sausages. The rheological properties of the sausages differed according to composition. Temporal sodium release and temporal saltiness intensity were evaluated by four selected subjects when eating sausages. At each time point, the effect of the salt level in sausages on sodium release was positive and highly significant. The effect of lipids on sodium release was negative. Concerning perception, …
Evaluation of the home help service and its impact on the informal caregiver's burden of dependent elders
2006
Aim This study looks at the objective and subjective characteristics of home respite service provision and its impact on the informal care burden of dependent elders. Method A sample of 296 dependent people and their informal caregivers was randomly selected among users and non-users of the Home Help Service (HHS) in an autonomous Spanish region (Comunidad Valenciana). An experimental design was used and a field study was carrying out that collected information on sociodemographic variables of the dependent person and his/her caregiver, HHS characteristics and the assessment of the services delivered by this resource as well as the informal caregivers'burden. Results The results show that t…
The power of information: a key component for the successful performance of Latvian social enterprises
2020
The purpose of the study is two-fold. First, the study aims to determine how informed consumers in Latvia are about social enterprises after a decade of discussion and activity within the field of social entrepreneurship which will later serve as a comparative reference base for following future developments and achievements in the field. Second, the study aims to investigate the relationship between the level of information consumers have about social enterprises and actual purchasing behavior of consumers in order to provide practical recommendations and suggestions for both social enterprise marketing specialists as well as government officials and organizations that support the field of…
Antecedents and consequences of consumer identification with the company: conceptual review and classification
2012
El trabajo revisa la literatura en torno a la formación de estados de identificación del consumidor con la empresa (identificación C-E) y su influencia en el comportamiento del consumidor. Con apoyo en los principales aportes publicados durante las cuatro últimas décadas en la literatura académica de management y marketing, se identifican, explican y clasifican el conjunto de antecedentes y consecuencias de la identificación C-E. La revisión sirve a otros investigadores que necesiten conocer el estado y evolución de la investigación en torno a la identificación C-E. Además, las clasificaciones propuestas pueden servir de guía a los gestores que deseen desarrollar campañas de marketing de re…
Personality and attitudinal correlates of meat consumption: Results of two representative German samples
2017
Abstract The vast amount of meat consumed in the Western world is critically discussed with regard to negative health consequences, environmental impact, and ethical concerns for animals, emphasizing the need to extend knowledge regarding the correlates of meat consumption in the general population. In the present article, we conducted two studies examining the associations between meat consumption and personality traits, political attitudes, and environmental attitudes in two large German representative samples (Ntotal = 8,879, aged 18–96 years). Cross-sectional data on frequency of meat consumption, socio-demographics, personality traits, and political and environmental attitudes were col…
Multidestination trip, tourism
2015
Multidestination trips are characterized by the movement from tourist-generating regions to more than one single destination during the same trip. This article provides a comprehensive definition of multidestination trip for the Encyclopedia of Tourism.
The adoption of photovoltaic micro production systems in Finland
2016
A sustainable supply of energy is one of the most important requirements in order to achieve sustainable development. By using renewable resources society is not dependent on depleting reserves, but instead can have an inexhaustible source of clean energy. The rapid development of photovoltaics has led to lowered prices and increased efficiency making them more attractive alternative as a source of household electricity. Although governments play a key role in setting the constraints of how renewable energy is adopted, the wide-spread adoption of distributed electricity production ultimately depends on consumer decisions to buy them. This study examined the adoption process of photovoltaic …
Students' satisfaction and perceived impact on knowledge, attitudes and skills after a 2-day course in scientific writing: a prospective longitudinal…
2018
OBJECTIVES: This study aimed to determine students' satisfaction with a 2-day course on scientific writing in health sciences and to assess their perceptions of the long-term impact on their knowledge, attitudes and skills. SETTING: 27 iterations of a 2-day course on writing and publishing scientific articles in health sciences. PARTICIPANTS: 741 students attending the 27 courses. DESIGN: Prospective longitudinal study. PRIMARY AND SECONDARY OUTCOME MEASURES: Immediately after each course, students completed a first questionnaire, rating their satisfaction with different aspects of the classroom sessions on a Likert scale (0-5). Approximately 2 years after the course, students completed a f…
Relationships among perceived justice, customers' satisfaction, and behavioral intentions: the moderating role of gender.
2001
This article tested the gender differences in the relationships between perceptions of justice, customers' satisfaction, and behavioral intentions. The sample consisted of 334 subjects (205 men and 129 women) surveyed in 38 hotels located in Spain. A questionnaire was used to measure distributive, procedural, and interactional justice as well as customers' responses of satisfaction and intentions. Analysis showed that the correlation between scores for distributive justice and customers' satisfaction as well as that between distributive justice and intentions were greater for men than for women. In contrast, the sex differences in the links of procedural and interactional justice to satisf…